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| BUS 221 - Principles of Marketing |
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The marketing function is at the managerial level. Topics discussed include methods, trends, and problems involved in research, development, and distribution of goods and services from the producer to the consumer. Emphasis is on product strategy, pricing problems, channels of distribution, promotion, and the study of consumer and marketing behavior.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Hybrid, Lecture, Online, Telecourses Business Studies Division Business Department |
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